See the world with augmented reality!
You may have heard the name but what is this new technology that claims to enhance or ‘augment’ your real life surroundings and how can it benefit you?
Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.” Wikipedia
How does AR work?
To start you’re going to need some reality – something in the real world to act as a trigger point. This could be a location, an image in a magazine or on a screen, or even a real object. These ‘trigger points’ activate digital content such as video, text or animation within a special App when they are viewed with a device that can detect and display augmentations. The simplest way is with your mobile phone or tablet but glasses or a visor can be used for a truly immersive experience.
Check it out for yourself
What can AR be used for?
Augmented Reality enables new ways of thinking, seeing and engaging with your customers. It bridges the gap between print and the digital space. It can be integrated into campaigns, branding and events – literally enabling you to put your brand in your customer’s hands!
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